BEST MELTS

KELLOGG’S KRAVE

For years, our Chocovore characters have been finding new and devious ways to devour their chocolate prey and get their fill.

But now it’s time for our Chocovores to invade modern teens’ world. Teens love gaming. And they love watching gamers’ ‘Best Kills’ videos. So we created our very own ‘Best Melts’.

A series of 10” social ads, covering a whole range of carefully crafted video game genres, led to a full length video on YouTube counting down the full top ten.

Working with teen-focussed streaming service Hoopla, interactive ads allowed fans to view individual melt scenes and vote on their favourite.