HEIST

KELLOGG’S CRUNCHY NUT BITES

Kellogg’s is a brand that I grew up with, so this was a lot of fun.

Over the two years I led the account across Europe, we helped to take them from a purely broadcast approach to a brand with engagement on their agenda.

The taste of Crunchy Nut has always been so irresistible that people would do anything to get their hands on it.

So, when word of a new cereal got out, the trouble hit new levels…

Four 15” films told the story across social channels and we even brought the campaign onto the road with a new design for their delivery trucks.